African Circumnavigation Solo Bike Ride


PORT SAINT LUCIE, April 05, 2011 — Jolandie Rust today announced her “Wild At Heart” African circumnavigation solo bike ride to benefit Iduka and its campaign to promote and raise funds for girls’ education in Africa.

Rust’s dream is to be the first women to solo circumnavigate the world’s second largest continent on a bicycle. “I want to inspire people to follow their dreams and encourage girls to dream with their hearts,” Rust said. “Partnering with Iduka on this 2 1/2 year, 40,000 kilometers journey, will allow me to emphasize to the girls I’ll meet along the way that their dream of a better future for themselves and for Africa starts with education.”

Iduka Corporation promotes a cause that Rust is enthusiastic to join forces with, and has an organization, which she feels is well-equipped to provide the logistic support on the ground for such an undertaking.

Iduka, founded in 2009, is a nonprofit organization whose mission is to promote post-secondary education. Since starting its pilot project in Africa in 2010, Iduka has mobilized thousands of local students and volunteers in all African countries participating in the program. During this project Iduka is launching a few campaigns to assist African students achieve their goals of post-secondary or tertiary education, including its campaign specifically targeting girls’ education. “We want to empower the most vulnerable student populations, and girls in Africa unfortunately fall in this category.” Said Miguel Martim, Iduka’s Executive Director. “I don’t think most people know how dire the situation is. In my native Mozambique only one percent of female high school graduates goes to college. We must stop this brain waste by investing in these girls’ education.”

An avid cyclist, Rust has been biking for years, though this will be her first cycle around Africa. Rust’s mission as Iduka Goodwill Ambassador is to raise awareness about girls’ education, help raise funds, and award scholarships. She will be delivering an open letter to African leaders asking them to promote and protect higher education in Africa. “Our goal is also to announce and in some cases award scholarships in every country Jolandie visits,” Martim said. “To do this, we count on the generosity of people everywhere to help us come through for these girls.”

Editor’s Note:

About Jolandie Rust

Jolandie Rust grew up in Kempton Park, east of Johannesburg. She started her cycling career in 2004 with a tour of Israel. In 2008 she cycled from Johannesburg to Cape Town. On January 10, 2010 she became the first woman to cycle solo around South Africa. Rust’s next adventure is schedule to start in South Africa on Freedom Day, April 27, 2011.

About Iduka Corporation

Iduka is a U.S. based 501(c)(3) nonprofit organization whose mission is to promote post-secondary education by connecting students with micro-donors and community service organizations through an interest free micro-loan and grant program. The corporation is currently developing and implementing a pilot project in Africa targeting undeserved, underrepresented, and underprivileged students.

PR and Media Contact

For additional information about Iduka or Jolandie, please visit or, or contact Miguel Martim at +1-772-335-9030.


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